Today, Larson Boats is one of the most widely recognized brand names manufactured by Genmar. This gives Larson substantial resources for planning, research and development, and purchasing power. Larson continues to employ the latest design and manufacturing processes: from computerized modeling techniques, to its Americore® II construction process, to the fine details and finishing touches that are so important in making your boating experience the most enjoyable it can be. And, in addition to developing new and better ways to build boats, Larson Boats is also expanding its dealership network to provide the highest levels of service to its customers. A lot has changed since Paul Larson first started building wooden fishing boats back in 1913. But he'd be pleased to know that they still build boats the way he did - with a dedication to quality, craftsmanship, and honest value. From the sleek performance of their runabouts, to the elegance of their cruisers, the Larson legend continues.