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Polaris

Company Profile

For almost 50 years, Polaris has been making machines that not only take you out there, they offer you a way out. A break from the routine. An escape from the ordinary. A moment of freedom. Snowmobiles came first in 1954 and quickly established a track record for advanced engineering. All-terrain vehicles followed in 1985, and since their introduction have set the standard for performance and innovation. 1992 saw the arrival of their personal watercraft and their unprecedented combination of power and comfort. Then in 1997, the Polaris RANGER was born, creating a whole new class of off-road utility vehicles. In 1998 they introduced Victory motorcycles and Cycle World named them "Best Cruiser"; in 1999 Motorcycle Cruiser named them "Cruiser of the Year." Of course, there's more to having a great time than just a great ride. So Polaris also makes parts and accessories designed to match their machines better than anything off the shelf, and a full line of garments and collectibles to stylishly capture the spirit of Polaris. They even offer financial services to make getting on their machines, and out into the open, easier than ever. Today, they have over $1 billion in sales worldwide, with engineering, manufacturing and distribution facilities all across the Midwest, and wholly owned subsidiaries in Canada, Australia and New Zealand. It's been a fun ride, but then, after all these years, that's what they're all about.